What FDA's food label changes mean for brands and consumers

Revised labels complying with new FDA regs are on the way, so are new tools for nutrition professionals from EHSA Research.

Many people are pushing for the Food and Drug Administration's new food label regulations. Why? Information is about to become easier to understand and much harder to overlook on the label due to bigger, bolder text.

The FDA announced a few months ago that labels would more prominently display calories and serving sizes and serving sizes would more accurately reflect the actual amount people eat at a typical sitting rather than the smaller amount they "should" be eating.

Daily percentage values for nutrients will also be more prominently displayed. The proposed labels will provide new information about added sugars, Vitamin D and potassium.

These changes are based on a new understanding of nutrition science that embraces the connection between what we eat and the development of chronic diseases. The more representative portion sizes would also discourage misleading information in terms of marketing.

The goal of these changes is to improve public health and increase awareness by making nutrition labels easier to understand.

“We’ve been busy developing draft labels in our Genesis R&D software to provide customers with a sample of the proposed labels,” said Craig Bennett of ESHA Research, which offers tools for nutritional professionals. We hope to have our software ready to demo the labels at the 2014 IFT (Institute of Food Technology) Show in New Orleans this week."

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