xx biggest threats to the U.S supplement industry

The supplement industry faces a unique set of challenges not faced by other food and product industries. Here are the most pressing threats to the industry and what companies can do to avoid getting tangled in these sticky problems.   

The supplement industry has reached an estimated $32 billion and continues to be ripe with opportunity. But the potential of the industry is tempered by regulatory and business hurdles that could make even the most passionate and dedicated industry professionals think again.

Federal Trade Commission (FTC): Though the Food and Drug Administration regulates supplement claims, it’s the Federal Trade Commission that oversees dietary supplement advertising. In recent

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