Nutrition Business Journal

The Amazon enigma

Can supplement companies control their brand in the “world’s biggest mall”?

Amazon is not the  500-pound gorilla.
It’s an army of incredibly stealthy 50-pound gorillas with ninja skills working in the world’s largest shopping mall—a mall packed with a multitude of individual stores, except the shoppers don’t always know they are in a different store because they walked through the same set of doors marked “Amazon” to get there.

The last thing a natural product company wants is to se

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.