Nutrition Business Journal

Building Trust: Ensure claims and benefits are honest and substantiated

In age of consumer distrust and government scrutiny, science-backed claims are key


When Najla Guthrie launched KGK Clinical Trial Centers in Ontario, Canada, in 1997, North American dietary supplement makers were not exactly pounding down her door for her services. Many companies were happily getting by on folkloric tales of efficacy, small animal studies, and endorsements from satisfied users.

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.