Nutrition Business Journal

Building Trust: Focus on consumer communication

Honesty and authenticity key to improving consumer communications

Communication is core to a healthy relationship. But relationships are complicated. And complication sometimes leads to a confusing jumble of seemingly mixed messages.

NBJ consumer research suggests that’s the case with supplement users. While a promising 56 percent believe the industry proactively educates, only 46 percent consider industry communications clear and easily understood while a worrisome 48 percent believe the industry actually withh

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