Nutrition Business Journal

Building Trust: Focus on consumers and quality, deemphasize discounts and profits

Core supplement users shop for quality over price

Today, scads of supplements are peddled online, hawked by hulks in weight rooms and sold at mainstream drugstores that long viewed these products as questionable. Combine supplements’ sudden widespread availability with all the negative press surrounding them, and it’s no shocker that many Americans believe the industry’s sole focus is profit. Even committed supplement users are skeptical of its motives. More than half the respondents in NBJ’s trust su

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