Nutrition Business Journal

Building Trust: Promote ingredient transparency

For supplement brands, finding the right show-and-tell balance is key

In an industry that exists on the belief that the food we’re eating doesn’t deliver enough nutrition, it’s alarming that more than half of consumers believe their supplements might not either. It may not be that dire—at least not from a nutritional standpoint—but our survey does reveal majority mistrust when it comes to full disclosure, honesty and the industry’s latest battle cry: transparency. 


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