Nutrition Business Journal
Chew, Drink & Melt Your Way to Health

Chew, Drink & Melt Your Way to Health

New delivery formats change the game for supplements

Poor Alice. One pill made her larger, and another made her smaller, but she never was offered any alterna­tive formats at all. Today, she might have a powdered drink to boost her immunity, a gummy chew for heart health, a dissolves-on-the-tongue “melt” that helps her relax. She might puff a shot of energy, twist a capful of vitamins into her water, or dunk a probiotic-laced straw in her milk. But one thing is nearly certain: She wouldn’t line up a dozen pills and two

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