Nutrition Business Journal

A fine mess in the fine print

Roca Labs’ aggressive gag clause catches FTC attention

Last year, Roca Labs, Inc., achieved a difficult feat for a small company: becoming a highly recognized brand. Unfortunately, that recognition came when the Florida-based direct marketer found itself at the working end of a 31-page FTC complaint filed in federal court last September; a complaint that ranged well beyond weight-loss claims and advertising issues to focus on the fine print of terms and conditions.

And somewhere in that fine print, there are lessons the supplement i

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