Nutrition Business Journal

Flyover Easy

Aerial photography targets factory farmed organic eggs.

At the Alfalfa’s Market a half mile from the NBJ office, eggs start at $2.99 a dozen. Organic eggs, of course, command a higher price, ranging from Nest Fresh’s $4.99 for a dozen, through Chino Valley Ranchers “Omega-3, soy-free” at $6.99 and Vital Farms “Pasture Verde” at a startling $8.99. With USDA organic standards clearly stipulating specific feed and animal welfare practices, what could account for an 80% price variance across the

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.