Fear is sucking the enjoyment out of Americans’ meals. Forty percent of people enjoy their meals less because they’re worried about the safety and quality of ingredients in their food, according to a new survey by Daymon Worldwide’s Custom Shopper Insights. Fooddive.com noted the research.
The online survey included 1,000 people, ages 18 and older from across the U.S. Half were male, half female.
“Not surprisingly, consumers are most concerned about ingredients that might cause cancer, such as pesticides, fertilizers and unnecessary additives and preservatives,” Janet Oak, Daymon’s Head of Global Advisory & Custom Shopper Insights, said in a release. “To avoid risk, consumers are much more likely to visit a grocery retailer or a farmers’ market than a mass merchandiser, and are even more willing to make things from scratch.”
The study reveals that products that manage, prevent and cure health ailments are having the greatest impact on consumer attitudes about food and personal care products. Fifty-three percent of respondents said that their heightened fears are driving greater demand for food and personal care products with fewer ingredients and stricter safety guidelines.
Respondents were particularly afraid of the effects ingredients like MSG, high mercury levels, GMOs, and dangerous bacteria and additives may be having on their children’s development.
Another recent survey reported that, internationally, nearly two-thirds of consumers are concerned about excess sugar.