Getting your dietary supplement or functional ingredient mentioned on The Dr. Oz Show is the PR Holy Grail, right? It would appear so—on the surface, at least.
The show is one of the most successful daytime programs in the country and serves as a respectable media outlet for an industry often plagued with negative publicity. And Dr. Mehmet Oz himself, a 52-year-old Harvard-educated heart surgeon, would also seem an ideal spokesperson—“Americ
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