Nutrition Business Journal
Has the Oz era peaked for weight loss?

Has the Oz era peaked for weight loss?

And was it all that great to begin with?

Getting your dietary supplement or functional ingredient mentioned on The Dr. Oz Show is the PR Holy Grail, right? It would appear so—on the surface, at least.

The show is one of the most successful daytime programs in the country and serves as a respectable media outlet for an industry often plagued with negative publicity. And Dr. Mehmet Oz himself, a 52-year-old Harvard-educated heart surgeon, would also seem an ideal spokesperson—“Americ

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