Nutrition Business Journal
High Pressure Processing Reimagines Juice Category

High Pressure Processing Reimagines Juice Category

The raw food movement takes beverage form, at $7 per bottle

The latest craze in the beverage mar­ket isn't extracted from a newly-discovered fruit or vegetable. It's not what’s in it. It’s how it’s made.

High pressure processing, or HPP, uses extremely high pressure to eliminate the need for pasteurization. By doing so, HPP preserves more of the naturally-occurring nutrients and enzymatic activity of the beverage ingredients. It essentially allows the raw food movement to mov

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