Nutrition Business Journal

The insiders’ view on trust

Supplement industry professionals react to NBJ’s trust-in-supplements survey

For an industry that runs on consumer trust, supplement makers don’t often get an in-depth look at the details in that trust. Professionals in the nutrition space work in the bubble of the industry, reacting to various issues from inside that bubble while the public may be focusing on other concerns.

With that in mind, NBJ decided to share the highlights of our consumer trust survey with some select industry figures and ask them what findings they

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.