Nutrition Business Journal

In a mellow tone

Melatonin enters a sleepy phase

You can now spray it on the back of your neck, drop it on your tongue, and chew it in a raspberry-flavored gummy. But despite continued innovation in the melatonin market, the bitter truth is this: The country’s favorite sleep supplement has hit a slump.

In 2015, sales growth of the wildly popular hormone slowed to just 7 percent, after three years of annual growth in the high 20 percent range, according to NBJ estimates. Saturation in the sleep-a

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