Nutrition Business Journal

The millennial enigma

A different relationship to healthcare may explain their trust in supplements

What is it about those millennials?

We know they’re skeptical and savvy consumers, but how does that help explain their love of supplements and so-called natural products?

People familiar with the generation of Americans in their late teens to their early 30s cite a wide variety of reasons behind millennials’ behavior.

They grew up in a digital age, so they’re comfortable using technology t

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