Millennials: Our voices, our values

Millennials: Our voices, our values

New Hope's crack team of Millennial-aged researchers investigate the how-to's of marketing to this fickle but promising consumer group.

Manufacturers and retailers, mind your Millennials. This generation of consumers between the ages of 18 and 32—typified as independent, educated, skeptical and frustratingly fickle—have left their coddling homes and college environs to become the next great spending force in the United States. For the first time, they’re now deciding what to spend their money on, and where to spend it. Indeed, by the year 2020, Millennials are expected to amplify grocery spending by $50 b

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