Nutrition Business Journal
Natures Blueprint for Business Success

Natures Blueprint for Business Success

Janine Benyus is the author of six books, including Biomimicry: Innovation Inspired by Nature. Through her work at Biomimicry 3.8, an organization she founded to evolve the practice of biomimicry, Benyus consults leading corporations on design and innovation challenges in need of sustainable solutions. She is the recipient of many scientific and environmental awards, and a leading public voice in the sustainability movement. NBJ spoke with Benyus from her offices in Montana.

nbj: Please give us a working definition of biomimicry.

Janine Benyus: Biomimicry is learning from and then emulating nature’s best ideas. Life has existed on earth for 3.8 billion years and in that time, it’s created incredible technologies—ways to pro­duce materials that are lightweight with very few inputs, ways of performing chemistry without toxins, ways to enhance a habitat and make it more and more conducive to life.

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