Nutrition Business Journal
NBJ 2012 Direct-to-Consumer Selling Report

NBJ 2012 Direct-to-Consumer Selling Report

2011 was a great year for nutrition, as the industry grew a whopping 8.5% to $126 billion in sales. Direct-to-consumer channels contributed 14% of the growth, racking in about $17.7 billion dollars of these sales. Direct selling channels are making big strides in the industry, impacting how companies are doing business and how people are receiving products.

Click here to view the table of contents and executive summary for this report.




The editorial and reasearch teams here at Nutrition Business Journal have collected extensive data on direct selling in the nutrition industry. This report includes sales numbers, market share growth, historical analysis, trends, and concerns in the direct-to-consumer segment.


This year's Direct-to-Consumer Report includes:

  • A breakdown and analysis of historical, current, and forecasted U.S. direct-to-consumer sales in the nutrition industry for the four major direct-sales channels—internet, MLM, practitioner, and direct media (TV, radio, catalog).
  • Detailed company profiles for more than 60 of the top players and up-and-comers in the direct market, including SWOT analyses and sales data.
  • U.S. direct product sales for dietary supplements, functional foods and beverages, natural foods and beverages, organic foods and beverages, and natural & organic personal care and household products.
  • Lists of top direct selling products and top selling companies.
  • And so much more!


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