Nutrition Business Journal

NBJ Data Corner: A look at global vitamin sales

It appears that the negative vitamin stories from the U.S. did impact the global markets enough to cause a significant reduction in growth. The news, and other factors, led to a 1.2 percentage point decline in growth for the vitamin industry and a potential loss of nearly $600 million in revenue. The good news, though, is that NBJ is currently predicting the global vitamin and mineral marketplace to not suffer another stumble for the foreseeable future.

It is often said that the world is a big place that keeps getting smaller. High-speed Internet connections ubiquitous to the West now bring broadband connection into the most remote of Third World villages. Shipping is faster and more efficient. Trade barriers fall. Supply chains cross oceans, time zones and multiple borders in days instead of months.

We offer the 2016 NBJ Global Supplement Business Report as the must have roadmap.

In this year's report, we provide insight and data on a country-by-country and region-by-region basis. Pore over more than 100 charts to compare sales and growth in one region against product market share in multiple markets. Find out what the insiders say about regulation change in Japan, or how opportunity meshes with culture in Middle Eastern markets.

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