Nutrition Business Journal
NBJ Methodology

NBJ Methodology

For 20 years, the Nutrition Business Journal has been the go-to source for tracking sales and product trends in the nutrition industry, but the way it brings those numbers and analysis together is unique. Only the NBJ’s long-standing relationships and access to privately held business intelligence makes this comprehensive look at the nutrition industry possible. This document details how NBJ builds the sales estimates and projections that guide the industry.

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