The sports nutrition industry has grown rapidly during the last decade. Sports nutrition supplements, nutrition bars and energy drinks are now readily available in fitness clubs, supermarkets, health food stores and online. In 2012, combined consumer sales of these products rose 11.2% to $23.8 billion according to NBJ research. The sector has enjoyed a compound annual growth rate exceeding 9% over the past decade. As the sales and attention on this sector grow, the question of how t
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