Nutrition Business Journal
Nutrition & the Hispanic Consumer

Nutrition & the Hispanic Consumer

Cultural focus on family & food creates $20 billion market

In 2012, an estimated 53.3 million U.S. residents were of Hispanic or Latino origin, representing 16.7% of the nation’s population. From 2000 to 2010, the Hispanic population increased by 43%, four times faster than the U.S. population as a whole, and Hispanics are expected to represent 30% of the total population by 2060. How­ever, despite being the nation’s largest and fastest growing race or ethnic segment, it’s a demographic that is still largely ignor

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