Nutrition Business Journal

Nutritional Genomics: Field is growing, but commercial success remains elusive

NBJ investigates the fall and purchase of Leiner Health Products, explores why nutritional genomics hasn’t made more of a commercial impact for supplement and functional food companies, looks into the benefits of powder and effervescent supplement delivery forms, and sniffs around the pet supplement market.

In the brave new world of nutritional genomics, the pursuit of the perfect diet might go something like this: You'd drag a cotton swab across the inside of your cheek, send a saliva sample off t

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