Nutrition Business Journal

Profit in pollen

Small market gets big buzz

Blame it on a Spice Girl’s tweet, millennials seeking the trendiest health foods, or aging baby boomers searching for the fountain of youth. In any case, bee pollen—the superfood honeybees collect during pollination to feed their colonies and queens–is seeing a significant spike in growth.

From 2001 to 2015, overall bee pollen sales more than doubled. The future looks just as healthy with revenues expected to nearly double again by 202

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