Nutrition Business Journal
Protein RTDs poised for breakout

Protein RTDs poised for breakout

Despite mix1’s demise, opportunity remains for newcomers to challenge Muscle Milk’s throne.

In the 1976 hit film “Rocky,” a buff Sylvester Stallone rises at 4 a.m. each day, cracks five raw eggs into a glass, and slugs it down before heading out for a day of rigorous training.

Nearly four decades later, protein remains the secret weapon of elite athletes and young male hard-bodies. But thanks to a growing body of science highlighting its benefits for weight loss, cardiovascular health, and graceful aging, the macronutrient is gaining traction among mere

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