In the race to the shelves in sports nutrition, marketing is too often sprinting across the finish line while science is still warming up. Products make it to market, unproven and unready. Studies are cited before they are published. The sprint to profit in the "what's next?" relay is an event often ill-suited to the slow and steady methodology of hard, and expensive, science.
That's the bad news. The better news is that the science is starting to catch up—at least it's out of t
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