Nutrition Business Journal

Raw deal indeed

Founder lands in prison and adulteration lands in the spotlight

On paper, Raw Deal, Inc., a New Jersey based dietary company, was a powerhouse that brought in $7 to $20 million in sales from 2009 to 2013. Away from the ledgers and accountants, however, the business model designed by company founder Barry Steinlight was far from solid.

Federal court documents, transcripts and interviews with prosecutors, industry experts and Steinlight’s defense attorney confirm that Raw Deal, Inc. cheated customers by enhancing its supplements with cheap a

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