Nutrition Business Journal

Responsible retail

Why aren’t the big retailers doing their diligence on supplements?

When I founded in 1994 my goal was to create supplements with effective forms, combinations and dosages of ingredients based on published human medical studies showing amazing health benefits.  This was based on my passion to help others avoid the terrible effects of aging I saw up close and personal with my grandparents, who adopted and raised me.  Vitacost became the number one online retailer in the world and was bought in 2014 by Fortune 100 company

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