NBJ: Supplements have endured a lot of bad press lately. Does the industry need a new message?
Harkin: I think the industry needs to broaden out its message more, into prevention and health, and health and wellness. I think too often a certain supplement or vitamin will focus on a certain body function, or support system. I think it needs to be more part of a general overall health.
Secondly, I think the message should be that y
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.