Nutrition Business Journal

Rough seas for krill

Sales suffered along with other omega-3s, recovery is less certain

Sales of krill oil—once a high flyer as interest in omega-3s soared—have fallen to earth, but with sales numbers telling only part of the story, it’s still not clear what shot them down.

A variety of factors have put the brakes on krill’s growth: a general decline in omega-3 sales as that market matures, a pullback in advertising, and a large product recall in Australia, one of the largest markets for krill oil sales. But believe

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