Nutrition Business Journal

Science sells, until it doesnt

Product differentiation via robust research is difficult to communicate, and may not be worth it

Scientific research is the backbone of the supplements industry. Sales are won or lost, whole business enterprises soar or crash, based on the depth of research validating an ingredient or a finished-product formulation. The trick is merely to properly communicate the science advantage of your product on the limited real estate of a product label.

Except when it isn’t. And when you can’t.

Borrowed science. Blackboard s

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