Nutrition Business Journal

The science of trust

Companies believed in Jay Udani’s science, but should they have believed in Jay Udani?

On Jay Udani’s desk, in his Southern California rental, sits what is for him a symbol of all that he has accomplished. In a Santa Barbara bankruptcy attorney’s office, probably in a file cabinet, maybe on a hard drive, lies much of the story of his undoing.

The symbol is an NBJ Award for Science, an honor he accepted in 2014 for helping drag the supplement industry into a 21st century paradigm of science, allowing, he says, dozens of companies to market their

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