Nutrition Business Journal
In search of innovation: Helios

In search of innovation: Helios

Ingredient supplier Helios spends significant dollars on research for novel calcium formulation NC-518—a real coup in an innovation-deficient industry.

NBJ remains on the hunt for true innovation—not tweaks to existent formulations, or me-too versions of proven category leaders—in the nutrition industry. We’re not alone here, as recent conversations with Jeff Hilton of IMG Branding and Scott Steil of Nutra Bridge suggest a similar bleak view of innovation where it truly counts, at the ingredient level and the finished-pr

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