Nutrition Business Journal
Segmentation rules sports, science rules weight loss

Segmentation rules sports, science rules weight loss

Clean, natural & targeted products emerge as green & mainstream consumers enter the space.

The sports nutrition market is beefier than ever, and its sibling category, weight management, shows no signs of slimming down. According to NBJ, the market for sports nutrition supplements grew 11.6% in 2012 to reach $4.0 billion in U.S. sales. It's a similar story for weight loss pills—a category still finding solid footing after the ephedra ban in 2004 and the Hydroxycut recall in 2009—with sales growing 10.4% to $1.8 billion in 2012 sales.

By mos

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.