Nutrition Business Journal
Sports nutrition companies search for the next MMA

Sports nutrition companies search for the next MMA

Which new sports are worth sponsoring?

Like betting on a rookie fighter who goes on to become a world champion, some sports nutrition brands that took a chance on sponsoring mixed martial arts (MMA) ten years ago are now reaping the rewards.

Take the nine-year-old sports nutrition brand Xyience. In 2006, the company partnered with a fellow Las Vegas operation, Ultimate Fighting Championship (UFC). At the time, the MMA promotion company was just beginning to recover from years of financial deficit and sa

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