Like betting on a rookie fighter who goes on to become a world champion, some sports nutrition brands that took a chance on sponsoring mixed martial arts (MMA) ten years ago are now reaping the rewards.
Take the nine-year-old sports nutrition brand Xyience. In 2006, the company partnered with a fellow Las Vegas operation, Ultimate Fighting Championship (UFC). At the time, the MMA promotion company was just beginning to recover from years of financial deficit and sa
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