Nutrition Business Journal
Sports nutrition goes back to basics

Sports nutrition goes back to basics

Beetroot, tart cherry & coconut water infiltrate sports nutrition, experts split over market potential.

It’s no secret that many Americans have started to shift their eating habits away from overly-processed products to more natural foods.

But this shift isn't limited to yuppies who spring for organic, locally-sourced meat and produce. It's spreading into markets like sports nutrition, too, which has long been dominated by highly-engineered, performance-based powders, pills, bars and drinks. Those products aren't necessarily going away—rather, the abo

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