Nutrition Business Journal

Top trends from NBJ's Animal Nutrition Industry Overview

Animal nutrition products—defined by Nutrition Business Journal as natural & organic pet food, pet supplements (not including animal feed supplements) and natural & organic pet supplies—grew sales 5% in the United States 2010. New food formats, investments galore and equine woes all helped define the natural pet market last year. Growth has been subdued as the market has matured and become saturated, but animal nutrition still remains one of the more dynamic industries in the nutrition space.

These were the key trends in animal nutrition in 2010, as seen by NBJ.

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