What today's consumers want in their food

Consumers are waking up to what is in their food—and many are unhappy at what they are finding. This video from New Hope Natural Media's Future of Wellness research shows why.

Numerous companies—including Brad's Raw Foods, Navitas Naturals and One Degree Organic Foods—are benefiting from this trend. At sufficient scale, this shift in consumer preference toward simple, clean, whole-food-based eating could become directly competitive, if not antithetical, to large established industries that have been built on a foundation of engineered, industrialized nutrition. This includes functional foods and dietary supplements.

What does this mean for you?

If you're a nutrition company, it likely means you are going to be spending a growing amount of time and effort attempting to deconstruct the past so that you can build a healthier tomorrow. Get insights like these and more in NEXT: The Natural Products Industry Forecast 2013

Do you believe the past offers solutions for a healthy future—for both food and your business?

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