Nutrition Business Journal

Wild West to Whack-a-Mole

As ecommerce and social media go mainstream, companies find new ways to get in trouble

Remember when supplement-makers had to get their products into a brick and mortar store to sell them, consumers had to actually leave home to buy them, and regulators fed up with overstated claims or adulterated products could simply pull bottles off the shelf? Those days are gone. With the rise of internet sales and social media marketing has come a host of new, creative ways for rogue companies to rip people off—and those tasked with policing the industry  scramble to keep up

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