When does an Amazon store make sense? How does it complement an in-house web store? What does it do to retail shelf presence?
After presenting digital strategy advice on the Natural Products Business School stage at Expo West 2016, Amplio Digital president and founder, and Amazon store expert, Marshall Hayes, talked to New Hope Network's Bill Giebler. Tune in for digital wisdom for CPGs of all sizes.
When it comes to building an online retail presence, Hayes advises, don't go too far down a road you know little about. "Don't just go for a $100,000 website because it looks cool," he says. "There are literally $100 million businesses that sell on Amazon and nowhere else."