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Independent natural retailer search for unique niche

The biggest growth in natural products is in mass market.

After years of shrinking sales, store closures and widespread worry about encroaching competition, the clouds are finally clearing for independent natural products stores. Legacy retailers and millennial newcomers alike are thinking outside the box and finding innovative ways to reinvent the challenged channel.

According to Natural Foods Merchandiser’s 2016 Market Overview Survey, 3 percent of independents plan to close up shop this year, which is slightly fewer stores than

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