A few months into Ritual’s launch of its high-tech transparent multivitamin for women, a question came in from its health-conscious customers: What’s with the sugar?
Cane sugar is one of the last ingredients listed on bottles of this carefully crafted and sourced supplement that Ritual makes with elements that are pointedly non-GMO, vegan, gluten-free and soy-free.
Ritual used a speck of sugar to manufacture and coat the tiny beads of vitamins and minerals that art
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.