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What makes a product a good candidate for selling online? We talked with the executive vice president of a well-established retail brand that's putting some oomph into its e-commerce strategy.
"If you can sell in any other location, you can certainly sell online. And finding the right partners that can do that with you is important."
—Jack Acree, executive vice president, Saffron Road
Saffron Road, known for its globally inspired frozen meals and snacks, is investing more in e-commerce capabilities these days—especially for its sauce and snack products, which Acree says are well suited for online sales because they don't use glass and are single-use. But the company is selling its frozen items online, too.
We caught up with Acree at Natural Products Expo West to hear more about Saffron Road's approach to e-commerce.
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