A couple of troubling headlines grabbed media attention last year, spreading from journals to major morning television to newspapers and magazines of all sizes. One headline appeared to attack the most appreciated of supplements: Omega-3s linked to prostate cancer. At about the same time, Paul Offit was gaining attention with his book Do You Believe in Magic? The Sense and Nonsense of Alternative Medicine. Later, the Annals of Internal Medicine called multivitamins a waste
Are supplement sales in distress?
Have negative headlines and slow sales pushed the supplement industry into duress? Some manufacturers and associations worry that supplements are getting short shrift at the shelf. Many retailers, though, see a rosier outlook.