Natural Foods Merchandiser
New Seasons Market: B-Corp Certified and loving it

New Seasons Market: B-Corp Certified and loving it

What's the value of B-Corp Certification for natural products retailers? Wendy Collie, New Seasons Market CEO, discusses how obtaining the designation has made an impact in and out of the store.  

Businesses can be successful, financially viable and still do great things for the world. New Seasons Market, based in Portland, Ore., is proof. From the start, the 13-store chain placed tremendous value on taking care of employees, its community and the environment. Building the business was a way to support the regional food economy.

When the opportunity arose for an external organization to verify the store’s business practices, it only made sense to go through the proc

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