The Shelton Group, the longest-established PR and marketing firm working exclusively in the healthy lifestyle channel, has launched a free digital magazine: Marketing Natural Products™.
The first issue, which can be read here, is all about advertising, just in time for negotiating ad contracts for 2015. It features a piece on sponsored content from Heather Granato, vice president of content for Informa Exhibitions Health & Nutrition Network. Whole Foods Magazine publisher Heather Wainer answers key questions about working with industry trade publications. Rounded out with topics such as “Why Banner Ads Are Terrible” and “An Open Letter to Consumer Ad Reps,” the magazine offers straight talk on planning the most effective ad schedule in today’s media environment.
The Shelton Group’s Todd Pauli, partner, Strategic Marketing, has planned and run numerous ad campaigns, and this issue of the magazine distills what he’s learned about advertising over the years into a short and entertaining read. To make it even more useful and timely, everyone who signs up for the magazine can download the spreadsheet Todd uses to track advertising contracts and budgets.
“We’re excited to offer Marketing Natural Products as a unique resource for marketers working in this industry we’re so passionate about,” said Pauli.
The magazine, to be issued quarterly, will cover a variety of topics related specifically to the natural products channel. To sign up for future issues, visit SheltonGroupPR.com.