Market research shows that today's consumers trust pharmaceuticals more than supplements. New Hope Network's Eric Pierce and NBJ's Rick Polito and James Johnson reveal the hard truth, and then present ways to increase consumer trust.
Burnout leads to not only serious health problems, but also decreased financial performance. In this session, Crawford Solutions' Bill Crawford presents methods for retailers to be resourceful and avoid getting burned.
A farmer growing biodynamic wheat for 30 years meets an artisanal baker looking for optimal source material, and the result is not just a better loaf of bread but a whole different way of viewing humanity's relationship to natural resources.
In this world oversaturated with information, how do you make people care about your story? Maelstrom Marketing's Rafael Mael gives retailers three simple ways to craft a remarkable story that people will be compelled to share.
With rapid consumer demand for non-GMO verified products, the need for a transparent ingredient supply chain became mandatory. But with vast complexity in the vitamin and supplement manufacturing process, the task seemed impossible. Find out how...
Cambridge Naturals’ Emily and Michael Kanter address the ways that brick and mortar retail can thrive, differentiate and be an important part of the local community in the midst of growing direct-to-consumer online sales.
In this Natural Products Expo West 2017 session, Culinary Institute of America's Steven Petusevsky, Glen's Garden Market's Danielle Vogel and INFRA's Matt Ryan discuss how retailers can stand out from their competitors, partner with brands and...