Bergstrom Nutrition is proud to announce expanded distribution of its branded MSM (methylsulfonylmethane)—OptiMSM—in the Canadian marketplace through a partnership with AIC. Similarly, this collaboration represents AIC’s first venture into distributing MSM.
MSM is a naturally occurring source of sulfur, which is a key ingredient in healthy joint and connective tissues. Research has pointed to the nutritional supplement displaying a variety of health-promoting benefits, including overall joint health, inflammation and mobility, personal care and sports nutrition.
“We are thrilled to partner with AIC because it will further Bergstrom Nutrition’s distribution in the Canadian market,” said Tim Hammond, vice president of sales and marketing at Bergstrom Nutrition. “This venture into Canada perfectly emulates our goals to uncover new market demands and provide consistent service and product to our OptiMSM customers in Canada.”
Twenty-five years ago Bergstrom Nutrition was the first to introduce MSM to the marketplace. The company pioneered the distillation process of MSM to ensure the highest levels of purity and safety. Its facility is dedicated solely to the production of OptiMSM and is FSSC certified and third-party tested—going far beyond industry requirements.
“There could not be a more optimal time for Bergstrom Nutrition to increase OptiMSM efforts in the Canadian marketplace,” said Michael Schrage, president of AIC. “In light of Bergstrom Nutrition’s newest studies revealing sports nutrition and personal care benefits, we realize that the spectrum of consumers for MSM will only broaden.”
A recent study funded by Bergstrom Nutrition offers new information about how OptiMSM helps reduce muscle soreness after increased exercise or new activities—allowing less recovery time and a quicker return to daily activities. The study was published in April’s issue of The FASEB Journal (Federation of American Societies for Experimental Biology).