Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

May 23, 2013

1 Min Read
The Endorsement: Caffeine

There’s a reason coffee is America’s favorite drink – and it’s not because we have an inherent love of dark, bitter drinks. It’s the caffeine! Caffeine improves mood. Caffeine improves performance! Alertness!! Reduces dementia risk!!! Quickens reactions – and the accuracy of reactions!!!! Concentration!!!!! Short-term memory!!!!!! It’s safe at up to 1,000mg/day. Which is quite enough. You’ll start seeing caffeine in as many delivery formats as probiotics. But Cracker Jack’D? Really??

 

About the Author(s)

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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