The Endorsement: Caffeine

Ingredients We Love

There’s a reason coffee is America’s favorite drink – and it’s not because we have an inherent love of dark, bitter drinks. It’s the caffeine! Caffeine improves mood. Caffeine improves performance! Alertness!! Reduces dementia risk!!! Quickens reactions – and the accuracy of reactions!!!! Concentration!!!!! Short-term memory!!!!!! It’s safe at up to 1,000mg/day. Which is quite enough. You’ll start seeing caffeine in as many delivery formats as probiotics. But Cracker Jack’D? Really??


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